4 done-for-you assets built from 40+ hours of research into your business, your market, and your competitors. Everything inside is specific to Terrence Murphy Companies. Nobody else can use it.
Terrence, you have brokered $2.5 billion in real estate sales. You have closed 70+ luxury deals over $1 million. You are a 3X eXp ICON agent. You have been in the top 1% of agents in Texas since 2012.
And your coaching business has zero paid advertising infrastructure. No Facebook pixel. No retargeting. No email nurture automation. No video sales content. No conversion-optimized sales page.
Meanwhile, coaches with weaker credentials are outspending you in ad dollars and capturing the agents who should be learning from you.
We built everything you need to fix that. Not recommendations. Not a strategy deck. Finished assets you can implement this week.
15 minutes. We will show you how each piece works and how to implement it.
Book a Call with ColinYou have brokered $2.5B+ in real estate sales, closed 70+ luxury transactions over $1M, earned 3X eXp ICON status, and built a coaching business with 6 courses on Kajabi.
Every dollar of coaching revenue comes from organic reach. Podcast listeners. Instagram followers. Word of mouth.
There is no Facebook pixel on terrencemurphy.com. No pixel on the coaching subdomain. No ads in the Meta Ad Library. No Hyros. No TripleWhale. No retargeting infrastructure.
Tom Ferry runs hundreds of ad variations targeting the same agents you coach. Brian Icenhower and every other real estate coaching brand is buying traffic daily. They have weaker credentials but stronger marketing machines.
Every agent who searches "luxury real estate coaching" and never hears about you is a lost customer. They end up in Tom Ferry's funnel or Brian Icenhower's program. Not because those coaches are better. Because those coaches have ads running 24/7 and you do not.
There are 1.5M+ active real estate agents in the US. A fraction of 1% finding your coaching through paid ads would dwarf whatever organic is bringing in today.
You have every ingredient for high-performing ads except the ads themselves:
Meta (Facebook + Instagram): Primary channel. Your audience (real estate agents) is heavily active on both. Meta's targeting allows you to reach agents by job title, interest in coaching, and lookalike audiences from your email list.
YouTube: Secondary channel. Your podcast content repurposes into pre-roll and in-stream ads. Real estate agents consume YouTube heavily.
| Phase | Monthly Budget | Goal |
|---|---|---|
| Testing (Month 1-2) | $3,000 - $5,000 | Test 3 scripts, 2-3 audiences. Find winning combo. |
| Scaling (Month 3-4) | $5,000 - $10,000 | Scale winners. Add retargeting. Launch YouTube. |
| Growth (Month 5+) | $10,000 - $20,000 | Full funnel: cold + retargeting + email nurture. |
At a $50 cost per lead and 5% conversion to purchase with an average course value of $1,500: $1,000 cost per customer. 1.5X ROAS in month one, scaling to 3-5X as retargeting and email nurture kick in. Breakeven is fast because the product already converts organically.
Hook (first 3 seconds):
"I got drafted by the Green Bay Packers. Three games later, my career was over."
Body:
"Most people would call that the worst day of my life. I call it the day I got into real estate.
I did not know anything about selling houses. I did not have a mentor. I did not have a team.
What I had was a work ethic that got me drafted in the second round.
Fifteen years later, my team has closed over $2.5 billion in sales. Over 8,500 transactions. 70+ deals over a million dollars.
And along the way, I figured out exactly what separates agents who sell $2 million a year from agents who sell $200 million.
It is not talent. It is not the market. It is the system.
I have been coaching agents for 8 years on the exact system I used to become a top 1% agent in Texas. The same system that built a billion-dollar brokerage from nothing."
CTA:
"I put everything into a master course. How to break into luxury. How to build a team. How to go from grinding to scaling. Link is below."
Hook (first 3 seconds):
"Your real estate coach has never sold a million-dollar home."
Body:
"Think about that. The person teaching you how to break into luxury has never broken into luxury themselves.
I have personally closed over 70 transactions above a million dollars. My team has done $2.5 billion in volume. We are not teaching from a textbook. We are teaching from last Tuesday.
Most coaching programs give you theory and scripts and tell you to figure it out. I am going to give you the exact playbook that I still use today. The same one my agents use to average 39.5 deals per person per year. That is 4X the national average.
If you are tired of learning from people who stopped selling in 2015, this is different."
CTA:
"The Billion Dollar Real Estate Agent course is open. Link below. Come learn from someone who is still in the game."
Hook (first 3 seconds):
"You are leaving $500K a year on the table and you do not even know it."
Body:
"If you are selling $5 to $20 million a year in residential real estate, you already have the skills. You already know how to close.
The only difference between you and the agent doing $50 million is the price point of your listings.
Luxury is not a different skill set. It is a different market with different access points and different positioning.
I teach agents how to make that jump. Not in theory. I have done it myself. 70+ transactions over $1 million. Top 1% in Texas for over a decade. Three-time eXp ICON.
My luxury market course breaks down exactly how to position yourself, how to get your first million-dollar listing, and how to build a pipeline of high-net-worth clients who come back every time they buy or sell."
CTA:
"Stop competing for $300K listings when $3M listings are sitting right next to you. Course link is below."
You sell 6 courses on Kajabi with zero video sales content. Your coaching page has no embedded video. No walkthrough. No VSL. Nothing.
You are a former professional athlete. You host a podcast. You are clearly comfortable on camera. But your coaching sales page sells high-ticket education with text blocks and "Purchase Course!" buttons.
Video converts 2-3X higher than text-only pages for coaching products. Without a VSL, your coaching page is converting at a fraction of its potential.
Complete section-by-section VSL ready to film. Estimated runtime: 12-18 minutes. Each section includes talking points, emotional beats, and transitions.
Open on Terrence. Direct to camera. No fluff.
"If you are a real estate agent doing under $10 million a year and you feel like you are working harder than everyone but your numbers do not reflect it, this is for you.
My name is Terrence Murphy. I have brokered over $2.5 billion in real estate sales. My team has closed more than 8,500 transactions. I have personally closed 70+ deals over a million dollars.
I am going to show you the exact system I used to go from zero to a billion dollars in production in 10 years. And why most agents will never get there unless they change how they operate."
"In 2005, I was drafted by the Green Bay Packers. Second round. 58th overall pick. I thought I was set for life.
Three games in, I took a hit that ended my career. Neck injury. Done.
I went from thinking I would play in the NFL for a decade to sitting in my apartment in College Station, Texas, trying to figure out what to do next.
A friend suggested real estate. I got my license. I had no clients. No sphere. No name recognition outside of football. And football was over.
My first year was brutal. I made less than most part-time agents. But I had something most agents do not have. I had the discipline that got me drafted in the second round of the NFL. I treated real estate like training camp.
Within 5 years, I was the number one agent in my MLS. Within 10 years, I had brokered over a billion dollars in sales. Today, my organization does over $1.2 billion a year."
"Here is what I see with most agents. They work 60-70 hours a week. They answer every call. They drive to every showing. They do their own marketing, their own follow-up, their own everything.
And at the end of the year, they made $80,000. Maybe $120,000 if it was a good year.
That is not a business. That is a job you created for yourself. A job with no benefits, no security, and no ceiling unless you change the system.
The problem is not effort. Most agents I meet are working harder than they should be. The problem is the system. You do not have one.
You are winging it. You are doing what your broker told you to do in 2018. You are copying what the agent in the office next to you is doing. And neither of you is scaling."
"What I am going to teach you is not tips and tricks. It is not 'post more on social media' or 'call your sphere.'
It is the complete operating system I built to go from zero to a billion. The same system my agents use to average 39.5 deals per year. That is 4X the national average.
The course covers:
Time blocking and daily structure. How I organize every hour so I produce at the highest level without burning out. The same discipline framework I used in the NFL, applied to real estate.
Lead generation systems. Not 'go door knock.' Actual systems that produce leads predictably. The ones my team uses to generate thousands of leads per year across 50 states.
Breaking into luxury. How I went from selling $150K starter homes to closing 70+ transactions over $1 million. The positioning, the networking, the negotiation approach. All of it.
Building and scaling a team. How I built TM5 from a solo operation to a brokerage doing over a billion dollars a year. Agent recruitment, training, production benchmarks, and culture.
Branding and client retention. Why my clients come back every time they buy or sell. And how I built a personal brand strong enough to attract agents, investors, and franchise opportunities."
"This is not theory. Here are the numbers.
$2.5 billion in brokered sales volume. 8,500+ closed transactions. 70+ personal luxury deals over $1 million. Number one agent in my MLS in 2018, 2019, and 2021. Three-time eXp ICON agent. Top 1% of agents in Texas since 2012.
My organization completed $1.269 billion in sales in 2023 alone. My agents average nearly 40 deals per person per year.
I have been coaching agents for 8 years. Not as a side hustle. As a commitment to giving back the system that changed my life after football.
Beyond real estate, I have founded or invested in over 80 companies. F45 Training franchise that ranked top 10 in North America. Crumbl Cookies. Multiple sports ownership stakes. A property management company. A development company.
The principles in this course are the same ones I use across every business I touch."
"You might be thinking:
'I have tried coaching before and it did not work.'
Most coaching gives you theory. Scripts you read off a page. This gives you a system built from $2.5 billion in actual production. It works because I still use it every day.
'I am not in a luxury market.'
You do not need to be in Beverly Hills to sell million-dollar homes. I built a billion-dollar brokerage in College Station, Texas. Population 120,000. If it works here, it works anywhere.
'I cannot afford it right now.'
Can you afford another year at the same production level? The average agent makes $49,000 a year. One deal from the system in this course would pay for it multiple times over."
"The Billion Dollar Real Estate Agent Master Course is available right now.
Inside you get the complete system. Time blocking. Lead generation. Luxury market entry. Team building. Branding and retention.
Everything I used to go from a retired NFL player with zero clients to leading a billion-dollar real estate organization.
Click the button below to enroll. You can start today.
If you have questions, reach out to my team. We will get you answers.
But do not wait another year to build the system that changes your career."
You capture emails through a Follow.it newsletter signup and an Open House Playbook lead magnet. But there is no automated sequence behind either entry point. A new subscriber downloads the Playbook and then gets generic newsletter blasts. No welcome. No nurture. No path to purchase.
A properly built email sequence converts 3-8% of warm leads into buyers. Without one, that conversion rate is close to zero for anyone who does not buy immediately.
Fires when someone downloads the Open House Playbook. Built for Kajabi email automation. Every email is fully written and ready to drop in.
Here is your Open House Playbook: [DOWNLOAD LINK]
Quick intro while you have it open.
My name is Terrence Murphy. I have brokered over $2.5 billion in real estate sales. My team has closed more than 8,500 transactions. I have personally closed 70+ deals over a million dollars.
I share everything I have learned about building a real estate business that actually scales. Not theory. The exact systems I still use today.
More coming in the next few days.
In 2005, I was drafted by the Green Bay Packers. Three games later, my career was over.
I had to figure out what was next. A friend suggested real estate. I got my license and had zero clients, zero sphere, and zero reputation outside of football.
My first year was rough. But I treated real estate like training camp. Same discipline. Same intensity. Same refusal to quit.
Within 10 years, I had brokered over a billion dollars in sales.
Today my organization does over $1.2 billion a year across 50 states. My agents average 39.5 deals per person. That is 4X the national average.
I say all of this for one reason: the system works. And it works regardless of where you start.
I teach that system to agents who want to scale. More on that soon.
Most agents hit a ceiling around $5M to $10M in annual volume. They feel busy. They feel like they are working hard. But the numbers stop growing.
It is not because they lack talent. It is because they are running a job, not a system.
They answer every call themselves. They drive to every showing. They do their own follow-up. There is no leverage anywhere in their business.
I was the same way in my first two years. I was working 70 hours a week and barely cracking $3M in volume.
The shift happened when I stopped being an agent and started being a CEO. I built systems for lead generation, follow-up, and client management. Then I hired people to run them.
Within three years, my production went from $3M to $50M.
If you feel stuck right now, the fix is not working harder. The fix is building a system that works without you being in every transaction.
The national average for a real estate agent is about 12 deals per year.
My agents average 39.5.
That is not because I only hire superstars. It is because the system does the heavy lifting.
When an agent joins my team, they get:
A lead generation system that produces consistently. Not "go call your sphere." An actual system.
A follow-up structure that ensures no lead falls through the cracks. Every contact is tracked, every touchpoint is scheduled.
A time-blocking framework that keeps them producing at their highest level every single day.
Training on luxury positioning so they can move upmarket and increase their average commission.
These are the same systems I teach in my Billion Dollar Real Estate Agent course. The same ones that took my team from a startup in College Station to a billion dollars in annual volume.
Over the past few emails I have shared my story, the mistakes most agents make, and the systems my team uses to produce at 4X the national average.
I put all of it into one place. The Billion Dollar Real Estate Agent Master Course.
Inside you get:
The time-blocking framework I use to this day. Not generic productivity advice. The exact daily structure that drives high production.
Lead generation systems that work in any market. The ones my team uses to generate thousands of leads across 50 states.
How to break into luxury real estate. I have personally closed 70+ deals over $1 million. This module breaks down exactly how.
How to build and scale a team. From solo agent to a billion-dollar organization. Step by step.
This is not a weekend seminar. It is the complete operating system behind everything I have built since the NFL.
Check it out here: [COURSE LINK]
I have sent you a lot of value over the past week and a half. The Playbook. My story. The systems. The proof.
One question.
Are you going to keep running your business the same way? Or are you ready to build a system that actually scales?
If you are ready, the Billion Dollar Real Estate Agent Master Course is here: [COURSE LINK]
If you are not ready yet, no problem. I will keep sending you value. You will know when it is time.
Your coaching page at terrencemurphy.com/coaching/ lists 6 courses with title cards, brief descriptions, and "Purchase Course!" buttons linking to Kajabi. There is one testimonial. No pricing visible. No urgency. No video. No credibility stack on the page itself.
It reads like a course catalog, not a sales page. An agent lands there and sees no reason to buy now vs. never.
Complete landing page copy for the Billion Dollar Real Estate Agent Master Course. Can replace the current coaching page on Kajabi or be deployed standalone.
Terrence Murphy personally brokered over $2.5B in sales, closed 70+ luxury deals over $1M, and built a team averaging 39.5 deals per agent. This course teaches you the exact system.
[CTA: Enroll Now]
You sell $5M, maybe $10M a year. You answer every call. You drive to every showing. You stay up doing CMAs at midnight.
And at the end of the year, you made less than a mid-level tech employee.
It is not because you are bad at real estate. It is because you are running a job, not a business.
You do not have a lead generation system. You wait for referrals and hope your sphere remembers you.
You do not have a follow-up system. Hot leads go cold because you were at a showing when they called.
You do not have a team structure. You do everything yourself because you think nobody will do it as well as you.
This is the ceiling that stops 90% of agents from ever breaking $20M in volume. And it has nothing to do with the market, your location, or how hard you work.
It is the system. Or the lack of one.
This course was not built by a coach who sold real estate for 3 years in 2009 and then became a "trainer."
Terrence Murphy is still in the game. Today. Right now.
$2.5 billion in brokered sales volume. 8,500+ closed transactions. 70+ personal deals over $1 million. Number one agent in the Bryan-College Station MLS in 2018, 2019, and 2021. Three-time eXp ICON Agent. Top 1% of agents in Texas since 2012.
His organization completed $1.269 billion in total sales in 2023 alone. His agents average 39.5 deals per person per year. That is 4X the national average.
Before real estate, Terrence was a Texas A&M All-American wide receiver drafted by the Green Bay Packers. A career-ending neck injury after three games forced him to start over.
He built everything from scratch. No family in real estate. No inheritance. No mentor handing him listings. Just the discipline from professional athletics applied to real estate every single day for 15 years.
80+ companies. F45 franchise ranked top 10 in North America. Crumbl Cookies. Professional sports ownership. Property management. Development. All built on the same principles taught in this course.
The exact framework Terrence uses to stay productive at the CEO level while still closing deals. Not generic "wake up at 5 AM" advice. The specific blocks, the priority hierarchy, and how to protect your producing hours from everything that tries to steal them.
How Terrence's team generates thousands of leads per year across 50 states. Database marketing. Online lead generation. Sphere nurturing. Community events. Every system broken down with implementation steps.
How to position yourself for high-net-worth clients. How to get your first million-dollar listing. How to negotiate at the luxury level. How to build relationships with high-net-worth buyers who come back every time they transact. Terrence has done this 70+ times personally.
How Terrence went from solo agent to leading a billion-dollar organization. When to hire your first assistant. How to recruit producing agents. How to build culture. How to set production benchmarks that drive growth. The exact structure of TM5.
Why Terrence's clients come back. How to build a personal brand that attracts clients, agents, and opportunities. The retention system that drives repeat business without constant outreach. How branding created opportunities beyond real estate.
How to maintain production when the market shifts. What Terrence did during the 2008 crash. How his team adapted during the 2022-2023 rate spike. Recession-proofing your real estate business.
"I was completely blown out of the water with all of the information and value that was shared. The implementation roadmap alone was worth it." -- Toccara Williams
[Note: We recommend collecting 3-5 additional testimonials from coaching students with specific production numbers and results.]
The Billion Dollar Real Estate Agent Master Course
One-time investment: [PRICE]
Or 3 monthly payments of: [PRICE/3]
What you get: Full course access (all 6 modules, lifetime). Time blocking templates. Lead generation blueprints. Luxury market playbook. Team building framework. Branding and retention system. Shifting market strategies.
[CTA: Enroll Now]
Go through the entire course. Implement the systems. If you do the work and do not see improvement in your production within 90 days, reach out to my team. We will work with you directly until you do.
This course is built on 15 years of proof and $2.5 billion in results. The system works. But it only works if you use it.
I am a new agent. Is this for me?
Yes. The course covers fundamentals through advanced scaling. Build the right habits from day one instead of developing bad ones you have to unlearn later.
I am not in a luxury market. Will this help me?
I built a billion-dollar brokerage in College Station, Texas. Population 120,000. The luxury module teaches you how to find high-value listings in any market. The other 5 modules apply to every agent regardless of price point.
How is this different from Tom Ferry or other coaching?
Most coaching programs are taught by people who stopped selling years ago. I am still actively producing. $1.269 billion in team sales in 2023. 39.5 deals per agent. This is not theory.
Is there live coaching or just recorded content?
The master course is recorded content at your own pace. For direct coaching, Terrence offers group and one-on-one sessions separately.
How long do I have access?
Lifetime access. Go through it once. Come back whenever you need to.
You already know how to sell real estate. What you need is a system that turns selling into a business.
This is the system behind $2.5 billion in sales. Built by someone who still uses it every day.
[CTA: Enroll in the Billion Dollar Real Estate Agent Master Course]
Everything above is yours. If you want us to implement the whole system, let us talk. 15 minutes.
Book a Call with Colin